International Business, Third Edition

The third edition of this established and highly respected text has been carefully revised to reflect even more clearly the core realities of international business today ¿ the dominance of the ¿triad¿ (the EU, US and Japan), strategic management thinking, and the activities of multinational enterprises. At the same time, the authors provide a key window to the future of IB, focusing on emerging economies (China, Eastern Europe, South Africa and South America), small and medium-sized enterprises, the internet, and the role played by societal factors such as culture, ethics, ¿green¿ strategies and corporate responsibility.