Consumer Behavior
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Book Details
Author(s)Leon G. Schiffman
PublisherPrentice Hall
ISBN / ASIN027367756X
ISBN-139780273677567
MarketplaceIndia 🇮🇳
Description ▲
This revision of a classic book retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions. Emphasizes the role of technology: the impact of technology on consumers and how they make their buying decisions is integrated throughout the text. For anyone interested in Consumer Behavior.