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Strategic Entrepreneurship (3rd Edition)

Author Philip A. Wickham
Publisher Prentice Hall
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Book Details
PublisherPrentice Hall
ISBN / ASIN0273682261
ISBN-139780273682264
Sales Rank10,830,761
MarketplaceUnited States 🇺🇸

Description

This text is aimed at those studying entrepreneurship as part of any degree or management course. The book presents a clear style, coherent and logical organization of themes, and a critical discussion of key ideas to facilitate students' learning and lecturers' course planning and delivery. Strategic Entrepreneurship provides comprehensive coverage of this dynamic field, which is growing fast in its teaching and research. This third edition offers an up-to-date, accessible and rigorous examination of a strategic approach to entrepreneurial management and emphasizes its distinction from the management of small business.