Exploring Corporate Strategy: Text & Cases (7th Edition)

Name: Exploring Corporate Strategy: Text & Cases (7th Edition)
Author: Gerry Johnson, Kevan Scholes, Richard Whittington
ISBN: 9780273687344

Author Gerry Johnson, Kevan Scholes, Richard Whittington

Publisher Prentice Hall

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Book Details

Author(s)Gerry Johnson, Kevan Scholes, Richard Whittington

PublisherPrentice Hall

ISBN / ASIN0273687344

ISBN-139780273687344

Sales Rank2,350,118

MarketplaceUnited States 🇺🇸

Description ▲

Europe's most successful strategy textbook covers all the underlying concepts, analytical methods and processes of development, selection, formulation and implementation of strategy.