The Marketing of Sport

Name: The Marketing of Sport
Author: Simon Chadwick
ISBN: 9780273688266

Author Simon Chadwick

Publisher Financal Times Management

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Book Details

Author(s)Simon Chadwick

PublisherFinancal Times Management

ISBN / ASIN027368826X

ISBN-139780273688266

MarketplaceIndia 🇮🇳

Description ▲

The Marketing of Sport explores the latest developments in sports marketing with cutting-edge analysis by the world's leading sport marketing academics. International case studies, up-to-the-minute data and a wide-ranging list of websites provide an essential introduction to the key aspects of sport marketing.