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Exploring Corporate Strategy: Text & Cases (8th Edition)

Author Gerry Johnson, Kevan Scholes, Richard Whittington
Publisher Prentice Hall
Category Business & Economics
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Book Details
PublisherPrentice Hall
ISBN / ASIN027371192X
ISBN-139780273711926
Sales Rank165,318
MarketplaceUnited States 🇺🇸

Description

Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers.

 

Available in two versions (Text and Text & Cases),Exploring Corporate Strategyhas established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources.

 

The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels.

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