Written in an accessible style, this fourth edition brings a change in structure to clearly set out three key areas for the student: Innovation management, managing technology and knowledge and new product development.
Innovation Management and New Product Development (4th Edition)
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Book Details
Author(s)Paul Trott
PublisherPrentice Hall
ISBN / ASIN0273713159
ISBN-139780273713159
Sales Rank1,150,777
MarketplaceUnited States 🇺🇸