Marketing Management

Name: Marketing Management
Author: Phillip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen
ISBN: 9780273743613

Author Phillip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen

Publisher Financial Times Prentice Hall

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Book Details

Author(s)Phillip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen

PublisherFinancial Times Prentice Hall

ISBN / ASIN0273743619

ISBN-139780273743613

MarketplaceFrance 🇫🇷

Description ▲

All the accessibility, theoretical rigour and managerial relevance of the global best-seller Marketing Management plus European structure, European examples, the work of European academics and bespoke online resources.