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Marketing Management

Author Phillip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen
Publisher Financial Times Prentice Hall
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Book Details
ISBN / ASIN0273743619
ISBN-139780273743613
MarketplaceFrance 🇫🇷

Description

All the accessibility, theoretical rigour and managerial relevance of the global best-seller Marketing Management plus European structure, European examples, the work of European academics and bespoke online resources.