E-Commerce 2011

Name: E-Commerce 2011
Author: Kenneth C. Laudon, Carol Guercio Traver
ISBN: 9780273750840

Author Kenneth C. Laudon, Carol Guercio Traver

Publisher Pearson Education Limited

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Book Details

Author(s)Kenneth C. Laudon, Carol Guercio Traver

PublisherPearson Education Limited

ISBN / ASIN0273750844

ISBN-139780273750840

Sales Rank4,599,510

MarketplaceUnited States 🇺🇸

Description ▲

This text emphasizes the three major driving forces behind e-commerce: technological change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.