Essentials of Global Marketing

Name: Essentials of Global Marketing
Author: Svend Hollensen
ISBN: 9780273756545

Author Svend Hollensen

Publisher FT Press

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Book Details

Author(s)Svend Hollensen

PublisherFT Press

ISBN / ASIN0273756540

ISBN-139780273756545

MarketplaceIndia 🇮🇳

Description ▲

Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.