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Advertising Strategy: A Communication Theory Approach

Author Larry Percy, John Rossiter
Publisher Praeger
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Book Details
Author(s)Larry Percy, John Rossiter
PublisherPraeger
ISBN / ASIN0275916928
ISBN-139780275916923
AvailabilityUsually ships in 24 hours
Sales Rank7,819,910
MarketplaceUnited States 🇺🇸

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Book by Percy, Larry, Rossiter, John