The title of Donald Blohowiak's engrossing and highly informative new book reflects the often strained relationship between two of America's most powerful institutions: the news media and business. The author gives an insider's look at why the tensions exist and what business people can do to understand them, to ease them, and to get the upper hand when dealing with the media. Aimed primarily at the business community and the media advisors who serve it, this book demystifies the news process and presents sound, practical advice.
No Comment!: An Executive's Essential Guide to the News Media
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Book Details
Author(s)David W. Blohowiak
PublisherPraeger
ISBN / ASIN0275928209
ISBN-139780275928209
AvailabilityUsually ships in 24 hours
Sales Rank11,348,167
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
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