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Graphic Design Sources

Author Kenneth J. Hiebert
Publisher Yale University Press
Category Art
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65.00 USD
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Book Details
ISBN / ASIN0300074611
ISBN-139780300074611
AvailabilityUsually ships in 24 hours
Sales Rank1,353,767
CategoryArt
MarketplaceUnited States 🇺🇸

Description

In this book, an award-winning graphic designer and teacher addresses students, educators, computer graphics users, practicing designers, and others seeking to understand the principles and process of good design. Interweaving theory and concrete, creative activity, he demonstrates the integration of such stimuli as nature, music, personal experience, statistical data, vernacular expression, and architecture in well-designed work. With clear explanations and hundreds of revealing illustrations, Hiebert discusses and demonstrates the process of design creation: first finding more universal and latent beginning points inherent in sources, then engaging in a thought process that leads to fresh and unpredictable interpretive results. The computer is used as an enabling tool while avoiding the cliche forms of obvious computer-generated design.
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