Serious Business: The Art And Commerce Of Animation In America From Betty Boop To Toy Story

The business behind creating and producing comics, cartoons, or, specifically, animation is nothing short of fascinating. More than a "behind the scenes" book or a "tell all" expose, Serious Business is a great find for this reason: it places an emphasis on the creative people in the industry. To quote the dust cover: "The history of animation is the story of its geniuses. Serious Business disperses the clouds created by decades of received wisdom, bogus myth-making, and corporate propaganda to reveal a cast of characters whose entertainment value exceeds that of their creations."