This timely volume illustrates how and why the fight against quackery in modern America has largely failed, laying the blame on an unlikely confluence of scientific advances, regulatory reforms, changes in the medical profession, and the politics of consumption.
Previously unpublished images from medical almanacs and drug advertisements sent directly to doctors
Images of materials used by "quackbusters" in their public educational campaigns, including posters used by the AMA and anti-quackery pamphlets produced by governmental agencies