Attracting and Retaining Clients: Leading Lawyers on Marketing a Niche Practice Area, Competing with Larger Firms, and Building a Good Reputation (Inside the Minds)

Attracting and Retaining Clients is an authoritative, insider's perspective on best practices for client development in smaller law firms. Featuring managing partners and founders from successful firms across the nation, these experts guide the reader through the key issues that come into play when retaining clients, and how to address some of the unique challenges that arise in attracting blue-chip clients to a niche firm. These top lawyers give advice on understanding the marketplace in order to position the firm to attract new business and discuss the importance of a continued commitment to marketing from all attorneys. From networking and speaking engagements to preparing a pitch for potential clients, these leaders reveal their strategies for highlighting the strengths of a smaller, boutique firm, including cost, ease of communication, and experience within a specific area. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the great legal minds of today, as these experienced lawyers offer up their thoughts around the keys to business success in this unique and challenging arena.

Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world's most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book.

Chapters Include:

1. Chad H. Gettleman, Member and Shareholder, Adelman & Gettleman Ltd. "Serving Clients with Small Firm Advantages"

2. Matthew B. Lowrie, Founding Partner, Lowrie, Lando & Anastasi LLP "The Importance of Reputation and Value in Attracting Blue-Chip Clients to a Boutique Firm"

3. W. Perry Dray, Senior Partner, Dray, Thomson & Dyekman PC "Proud to Be a Wyoming Lawyer: Providing High Quality Legal Services"

4. Donald W. Parker, President, Morse, Barnes-Brown & Pendleton PC "A Creative and Relationship-Driven Approach to Managing and Marketing a Business Boutique Firm"

5. Charles A. Stillman, Senior Partner, Stillman, Friedman & Shechtman "The View from a Small Firm, aka, 'A Boutique'"

6. Jim Adduci, Managing Partner, Adduci, Mastriani & Schaumberg LLP "Management and Client Development Strategies at a Boutique Firm"

Appendices Include:
Appendix A: Form Retainer Agreement, Retainer Then to Bill
Appendix B: Form Retainer Agreement, Add Additional Retainers
Appendix C: Form Retainer Agreement, No Retainer/Bill Monthly