Managing Advertising and Marketing Legal Issues: Leading Lawyers on Preventing Claims, Handling Disputes, and Understanding Recent Trends and Developments (Inside the Minds)

Managing Advertising & Marketing Legal Issues is an authoritative, insider's perspective on common legal issues associated with advertising and marketing campaigns. Featuring partners from some of the nation's leading law firms, these experts guide the reader through the evaluation of a campaign and offer best practices for working with clients, including understanding the client s business goals, managing expectations and timing concerns, and developing an effective and ongoing attorney-client relationship.