Leveraging Effective Brand Engagement Strategies: Leading CMOs on Building Consistency, Creating Relevancy, and Personifying the Brand (Inside the Minds)

Leveraging Effective Brand Engagement Strategies provides an authoritative, insider's perspective on inspiring customers and motivating employees with a compelling branding strategy. Featuring marketing executives from some of the top companies in the nation, this book analyzes how differentiation, strategic messaging, customer relevancy, and personal connections can influence a company's image and reputation. From improved employee morale to increased word-of-mouth support, the authors highlight the numerous benefits of an effective engagement strategy while demonstrating how to make these initiatives a companywide effort. Additionally, the experts address important factors such as simplicity, transparency, and consistency in communications along with the biggest challenges they face when driving brand engagement. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the leading marketing minds of today, as these executives offer their thoughts on creating a brand engagement strategy that portrays the company's personality, differentiates from the competition, and positions the organization for long-term success.

Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world's most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book.

Chapters Include:

1. Stephanie Kuroda, Chief Marketing Officer, Promontory Interfinancial Network LLC
2. Gary C. Graziano, AIA, Vice President, Marketing, High Concrete Group LLC
3. Larry Merington, Senior Vice President, Strategic Market Development, Stewart Enterprises Inc.
4. Aaron Magness, Senior Director, Brand Marketing and Business Development, Zappos Development Inc.
5. Teri Lucie Thompson, Chief Marketing Officer and Vice President, Marketing and Media, Purdue University
6. Christine G.D. Schaefer, Vice President, Marketing, DLT Solutions
7. James E. Whaley, Senior Vice President, Communications and Marketing, Siemens Corporation
8. Ram Menon, Chief Marketing Officer and Executive Vice President, Worldwide Product Strategy
9. Bob Stohrer, Vice President, Corporate Marketing, Sprint Prepaid Group
10. Tom Nightingale, Chief Marketing Officer and Vice President, Communications, Con-way Inc.
11. Marty St. George, Senior Vice President, Marketing and Commercial Strategy, JetBlue Airways
12. Lisa M. Wyatt, Vice President and Chief Communications and Marketing Officer, Wake Forest University Baptist Medical Center
13. Alexandra Pieper-Jones, President and Founder, APJ Communications