Building Customer Relationships Through Public Relations: Industry Leaders on Creating a Reputation, Maintaining Your Brand, and Establishing Awareness ... (Inside the Minds)

Building Customer Relationships through Public Relations is an authoritative, insider s perspective on the key strategies for creating a distinct reputation with the consumer in a crowded marketplace. Featuring presidents and CEOs representing some of the nation s leading PR firms, this book provides a broad, yet comprehensive overview of the best practices for creating powerful brands in order to establish trust and credibility with customers, as well as to meet the demands of employees, investors, and vendors. Citing recent examples-both successful and unsuccessful-of connecting with consumers on a high level, the authors articulate the finer points of an industry focused on understanding your audience and delivering to meet their needs. From selecting the most appropriate communication channels to benchmarking relationship-building efforts, these authorities offer practical and adaptable strategies for developing communications plans for reaching consumers and keeping other key constituents informed. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the great strategic minds of today, as experts offer an insider s glimpse into this client service industry.

Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world s most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession, or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book.

Chapters Include:

1. Richard Laermer, Chief Executive Officer, RLM Public Relations - "Success: Rise above the Noise and Follow Your Heart"

2. David Warschawski, Founder and Chief Executive Officer, Warschawski - "Great Branding the Pathway to Great Relationships"

3. Alan J. Ziegaus, President/Partner, Southwest Strategies - "Sensitivity: The Art of Listening and a Key to Solid Relationships"

4. Mary Shank Rockman, Principal, Chief Executive Officer, MSR Communications LLC - "Exceeding Expectations the Essence of Building Relationships"

5. Kenneth D. Makovsky, President, Makovsky + Company Inc. - "Building Public Relationships in a Reputation Economy"

6. Francis J. Kelly III, Chief Executive Officer and President, Arnold Worldwide - "Building Relationships through Insight, Truth, and Passion"

7. William J. Bongiorno, President, Blue Chip Public Relations Inc. - "Building Credibility and Visibility through Media Exposure"

8. Lucy B. Siegel, President and Chief Executive Officer, Bridge Global Strategies LLC - "Bridging Cross-Cultural Gaps: International Public Relations"

Appendices Include:

Appendix A: The ABCs of Building Public Relations

Appendix B: 2006 Makovsky Corporate Blogging Survey

Appendix C: Quality Commitment Form