Analysis for Strategic Marketing

Name: Analysis for Strategic Marketing
Author: Vithala R. Rao, Joel H. Steckel
ISBN: 9780321001986

Author Vithala R. Rao, Joel H. Steckel

Publisher Addison Wesley Longman, Inc.

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Book Details

Author(s)Vithala R. Rao, Joel H. Steckel

PublisherAddison Wesley Longman, Inc.

ISBN / ASIN0321001982

ISBN-139780321001986

Sales Rank3,083,153

MarketplaceUnited States 🇺🇸

Description ▲

Analysis for Strategic Marketing is the first book in the market that takes the questions relevant to strategic marketing planning and describes precisely how to conduct the research and analyses needed to answer them. Rao and Steckel offer you this paperback book as a versatile tool to be used as a main text or supplement in your Senior undergraduate or MBA level advanced Marketing Research or Strategic Marketing courses.