New Product and Brand Management: Marketing Engineering Applications

Name: New Product and Brand Management: Marketing Engineering Applications
Author: Gary L. Lilien, Arvind Rangaswamy
ISBN: 9780321046437

Author Gary L. Lilien, Arvind Rangaswamy

Publisher Prentice Hall

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Book Details

Author(s)Gary L. Lilien, Arvind Rangaswamy

PublisherPrentice Hall

ISBN / ASIN0321046439

ISBN-139780321046437

Sales Rank5,506,602

MarketplaceUnited States 🇺🇸

Description ▲

This is one of three cutting-edge Marketing Engineering Applications course supplements pulled from Lilien/Rangaswamy, Marketing Engineering (AWL, 1998). This supplement consists of a paperback book and CD-ROM (software packages are compatible with Excel 5.0, 7.0 and Office '97 for Windows) which include sections relating to courses in new product development and brand management, allowing professors to integrate quantitative applications into these courses.