Public Relations: Strategies and Tactics (6th Edition)

Name: Public Relations: Strategies and Tactics (6th Edition)
Author: Dennis L. Wilcox, Phillip H. Ault, Warren K. Agee, Glen T. Cameron
ISBN: 9780321055552

Author Dennis L. Wilcox, Phillip H. Ault, Warren K. Agee, Glen T. Cameron

Publisher Allyn & Bacon

📄 Viewing lite version Full site ›

🌎 Shop on Amazon — choose country

🇺🇸 USA 🇨🇦 Canada 🇬🇧 UK 🇩🇪 Germany 🇫🇷 France 🇮🇳 India

⌛ 🇮🇳 India pricing being fetched… Prices will appear once fetched — usually within a few minutes.

View in: 🇺🇸 USA

Book Details

Author(s)Dennis L. Wilcox, Phillip H. Ault, Warren K. Agee, Glen T. Cameron

PublisherAllyn & Bacon

ISBN / ASIN0321055551

ISBN-139780321055552

MarketplaceIndia 🇮🇳

Description ▲

Public Relations presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations. The text distinguishes itself from other texts in the field through the inclusion of case studies that are as current as today's headlines. This latest edition pays particular attention to global issues, use of the Internet and other new technologies, and ethical issues in public relations.