EXPERIMENT
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Book Details
Author(s)Colin McFarland
PublisherNew Riders Publ
ISBN / ASIN0321834607
ISBN-139780321834607
MarketplaceIndia 🇮🇳
Description ▲
Experiment! Testing is a surefire way to dramatically improve your website's conversion rate and increase revenue. When you run experiments with changes to design or content, you'll quickly discover which changes better motivate your users to take action. This book shows how to learn from your customers' behavior and decisions, and how their responses reveal the strengths and weaknesses of your site. It will ... Full description