Why do some startups succeed while other do not?
In a maturing online market, the cost of product development has fallen as quickly as competition has risen, and building a viable product is no longer enough. Â In this new reality, entrepreneurs must take a smarter, more strategic approach. In this book we'll discuss:
- Why some entrepreneurs are luckier than others
- How to anticipate success or failure before you begin
- Why timing is everything for a startup
- Strategic positioning to beat the competition
- Building a business that cannot be commoditized
- Methods for Improving user engagement and profits
This book was written by Neal Cabage and Sonya Zhang, PhD after years of discussing and studying why some startups succeed. Â By combining known academic models with personal insights from building and selling two online startups - the authors answer the question of why some startups are more successful than others, in order to help entrepreneurs reduce the risk of starting an online business.