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Module 6: Intercultural Communication for Business (Managerial Communication)

Author James S. O'Rourke, Elizabeth A. Tuleja
Publisher Cengage Learning
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75.95 USD
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Book Details
ISBN / ASIN0324152582
ISBN-139780324152586
AvailabilityUsually ships in 24 hours
Sales Rank3,519,562
MarketplaceUnited States 🇺🇸

Description

This module examines International Communication for Business, looking both broadly and specifically at issues and opportunities that will seem increasingly important as the business world shrinks and grows more interdependent. As time zones blur and fewer restrictions are imposed on the global movement of capital, raw materials, finished goods, and human labor, people will cling fiercely to the ways in which they were enculturated as youngsters. Culture will become a defining characteristic, not only of peoples and nations,but of organizations and industries.