MKTG (2007-2008 Edition)

Name: MKTG (2007-2008 Edition)
Author: Charles W. Lamb, Joe F. Hair, Carl McDaniel
ISBN: 9780324548143

Author Charles W. Lamb, Joe F. Hair, Carl McDaniel

Publisher South-Western College Pub

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Book Details

Author(s)Charles W. Lamb, Joe F. Hair, Carl McDaniel

PublisherSouth-Western College Pub

ISBN / ASIN0324548141

ISBN-139780324548143

Sales Rank1,962,020

MarketplaceUnited States 🇺🇸

Description ▲

MKTG 2007/2008 is an extremely concise, visually appealing book containing all the core marketing concepts you need to know without any of the distractions prevalent in traditional marketing textbooks. A suite of relevant and useful study tools allow you to study wherever you are and whenever you have time. MKTG 2007/2008 increases the chances you will be prepared for and engaged in your principles of marketing course.