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Advertising and Integrated Brand Promotion

Author Thomas C. O'guinn, Chris T. Allen & Richard J. Semenik
Publisher South-Western Cengage Learning
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Book Details
Author(s)Thomas C. O'guinn, Chris T. Allen & Richard J. Semenik
PublisherSouth-Western Cengage Learning
ISBN / ASIN0324569408
ISBN-139780324569407
AvailabilityIn Stock.
Sales Rank5,683,940
MarketplaceUnited States 🇺🇸

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Advertising and Integrated Brand Promotion