Statistics for Management and Economics (with CD-ROM) (Available Titles Aplia)
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Book Details
Author(s)Gerald Keller
PublisherSouth-Western College Pub
ISBN / ASIN0324569491
ISBN-139780324569490
Sales Rank556,008
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
STATISTICS FOR MANAGEMENT AND ECONOMICS, 8e, emphasizes applications over calculation. It illustrates how vital statistical methods and tools are for today's managers--and teaches you how to apply them to real business problems. Using a proven three-step "ICI" approach to problem solving, the text teaches you how to IDENTIFY the correct statistical technique by focusing on the problem objective and data type; how to COMPUTE the statistics doing them by hand, using Excel, or using MINITAB ; and how to INTERPRET results in the context of the problem. This unique approach enhances your comprehension and practical skills. The text's vast assortment of data-driven examples, exercises, and cases covers the various functional areas of business, demonstrating the statistical applications that marketing managers, financial analysts, accountants, economists, and others use. These comprehensive applications give you hands-on practice, while solid pedagogical elements make the material more accessible and easy to apply to your world. In addition, learning resources such as CengageNOW and the Student Suite CD-ROM maximize study time to help you achieve the results you want. Completely up-to-date, the eighth edition offers comprehensive coverage, current examples, and Excel 2007 and MINITAB 15 content.
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