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Module 6: Writing and Presenting a Business Plan (Managerial Communication Module)

Author James S. O'Rourke, Carolyn Boulger Karlson
Publisher Cengage Learning
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66.95 USD
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Book Details
ISBN / ASIN0324584229
ISBN-139780324584226
Sales Rank2,028,462
MarketplaceUnited States 🇺🇸

Description

From idea generation to feasibility analysis, and from writing the business plan to presenting it to various audience groups, this text covers all steps necessary to develop and start a business. The authors offer guidance on meeting with investors and getting funding for the new venture, and provide numerous samples of effective plans and presentations.