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From Local Champions To Global Masters: A Strategic Perspective on Managing Internationalization

Author P. Verdin, N. Van Heck, Nick Van Heck
Publisher Palgrave Macmillan
Category Business & Economics
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Book Details
Author(s)P. Verdin, N. Van Heck, Nick Van Heck
PublisherPalgrave Macmillan
ISBN / ASIN0333947304
ISBN-139780333947302
CategoryBusiness & Economics
MarketplaceFrance 🇫🇷

Description ▲

From Local Champions to Global Masters Globalization. What exactly does it mean for you? The authors focus on the obstacles faced by companies making the transition from local champions to global masters and provide a simple but structured framework to think about how it will affect your business. Full description

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