Languages in International Business: A Practical Guide

More and more companies and individuals are realising that to compete effectively abroad, they need to address the problems of spoken and written language/culture barriers. The existence of such problems is an indication of market opportunities - or threats. There has also been a proliferation of providers promising to meet the language-training and translation needs of these companies. This book offers practical advice for all those involved in this area and equips the reader with the tools to make informed decisions about how to develop an integrated and high quality language strategy.