David Deacon, Michael Pickering, Peter Golding, and Graham Murdock are professors at the Loughborough University. This is a complete guide to researching media and communciations. It introduces the major research methods, giving examples of research analyses and practical step-by-step guides on how to do research. Packed with useful information, tips and sources, and illustrated with a variety of international case studies, it will be essential both to serious students of media and to the practicing researcher.
This is a complete guide to researching media and communciations. It introduces the major research methods, giving examples of research analyses and practical step-by-step guides on how to do research. Packed with useful information, tips and sources, and illustrated with a variety of international case studies, it will be essential both to serious students of media and to the practicing researcher.
"The key strength of this book are built on clear explanations of the relationship of theory to research, the strong emphasis placed on practical application (the 'how to') of the methods and techniques discussed and the guidance given in relation to the stages of the research process." —Liam French, Art:Design:Media (Higher Education Academy)
"This is an enormously useful text for anyone interested in an up-to-date guide to cultural analysis; it will be indispensible for teaching research methods in communication studies."—Hanno Hardt, University of Iowa