GCSE Business Studies: Introduction to Enterprise

A great new book to bring your GCSE classes to life. Stimulate your students with clear explanations and lots of relevant case studies about setting up and running a business. This full-colour textbook is written by Ian Marcouse and contains all you need to ensure a successful business studies course. Covering everything your students need to succeed, it is written in short units of two to four pages that contain: * succinct explanations of key business concepts * examples and case studies from a wide variety of resources * key terms * a wealth of activities and questions * practice questions to ensure students are exam-ready * attractive photos and illustrations * clear and appealing layout. The textbook is accompanied by a teacher's guide that provides answers.