Art of Choosing: The Decisions We Make Everyday

Every day we make choices. Coke or Pepsi? Save or spend? Stay or go? Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Her award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use this book as your companion and guide for the many challenges ahead. 'No one asks better questions, or comes up with more intriguing answers' Malcolm Gladwell, author of THE TIPPING POINT.

• Paradox of Choice, The
• Thinking, Fast and Slow
• Priceless: The Myth of Fair Value (and How to Take Advantage of It)
• Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
• Stumbling on Happiness
• Redirect: Changing the Stories We Live By
• The Invisible Gorilla: How Our Intuitions Deceive Us
• The Compass of Pleasure: How Our Brains Make Fatty Foods, Orgasm, Exercise, Marijuana, Generosity, Vodka, Learning, and Gambling Feel So Good
• Influence: The Psychology of Persuasion, Revised Edition
• Nudge: Improving Decisions About Health, Wealth, and Happiness