Managerial Economics: Theory, Applications, and Cases (Eighth Edition)

Name: Managerial Economics: Theory, Applications, and Cases (Eighth Edition)
Author: W. Bruce Allen, Keith Weigelt, Neil A. Doherty, Edwin Mansfield
ISBN: 9780393124491

Author W. Bruce Allen, Keith Weigelt, Neil A. Doherty, Edwin Mansfield

Publisher W. W. Norton & Company

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Book Details

Author(s)W. Bruce Allen, Keith Weigelt, Neil A. Doherty, Edwin Mansfield

PublisherW. W. Norton & Company

ISBN / ASIN0393124495

ISBN-139780393124491

AvailabilityUsually ships in 24 hours

Sales Rank259,348

MarketplaceUnited States 🇺🇸

Description ▲

Thoroughly updated to reflect the post-crisis, global, and digital economy.

Modernized for the 21st century, the Eighth Edition emphasizes strategic thinking by managers and includes over 50 new case studies on events from 2010 to 2012 that prepare students for todayâ€™s changing economy.