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Microeconomics for Managers

Author David Kreps
Publisher W. W. Norton & Company
Category Business & Economics
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54.10 91.92 USD
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Book Details
Author(s)David Kreps
ISBN / ASIN0393976785
ISBN-139780393976786
AvailabilityUsually ships in 24 hours
Sales Rank973,063
MarketplaceUnited States 🇺🇸

Description

This outstanding new text by David Kreps, Microeconomics for Managers, underscores the connections between contemporary microeconomics and business, using full-length, integrated case studies to show prospective managers how economic models can yield answers to practical problems.

Developed over the course of ten years at the Stanford Business School, Microeconomics for Managers leads the field with a strong game theoretic approach and full-chapter coverage of many modern topics, including Porter’s five forces, signaling, transaction costs, and incentives.

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