The Way of the Guerrilla: Achieving Success and Balance as an Entrepreneur in the 21st Century (Guerrilla Marketing)

According to Jay Conrad Levinson, to flourish into the next millennium companies must encourage managers and employees to achieve equilibrium between their personal and professional lives while they simultaneously develop relationships with customers and suppliers that build trust and loyalty. The Way of the Guerrilla: Achieving Success and Balance as an Entrepreneur in the 21st Century outlines his blueprint for this corporate future through four distinct sections: The Goals, The Setting, The Tools, and The Secrets.