Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can?t wait to tell their friends? How can an idea be communicated so that it catches fire in people?s imaginations?
Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process?POP! (Purposeful, Original, Pithy)?to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers? imaginations.
POP!: Create the Perfect Pitch, Title, and Tagline for Anything
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Book Details
Author(s)Sam Horn
PublisherTarcherPerigee
ISBN / ASIN0399533613
ISBN-139780399533617
AvailabilityUsually ships in 24 hours
Sales Rank85,857
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
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