European Cases in Strategic Management: Resource Pack/European Cases in Strategic Management User's Guide/European Cases in Strategic Management Lec

This comprehensive support package is specially designed to provide a flexible basis for a variety of general undergraduate, postgraduate and shorter, more focused executive courses, on subjects such as competitive strategy, strategy implementation, international strategy or strategic response to European integration. Course organizers will find this pack particularly attractive as the full copyright clearance allows the facility of selecting, reproducing and distributing specific cases (and support material) to suit the exact requirements of the course syllabi. The cases can be reproduced either from hard copy or from a choice of two disks. The pack also includes a Lecturers' Manual containing comprehensive case notes, teaching guidance, suggested course outlines for using the cases alongside each of the major texts in the area and supplementary reading. The material is available (on hard copy and on disk) for unlimited reproduction and distribution within the purchasing institution. This book should be of interest to to be used as a resource for teaching students of strategic management at any level (HND, BABS, DMS, MBA, executive/ professional) by business/management schools.