Global Corporate Strategy and Trade Policy (International Business Series)

International business today functions in an environment increasingly dominated by the "triad" of economic power formed by the USA, Japan and the European Community. Multinational corporate strategies have to be formulated within the context of intense global competition between these three economic blocs. Alan Rugman and Alain Verbeke analyze the interplay between the trade policies adopted by the major powers and the competitive strategies of international corporations. For businesses located in small, open economies it is of paramount importance to secure access to the market of at least one of the triad powers. This reality forms a major determinant of corporate strategic management among international firms. With particular reference to trade relations between Canada and the USA, the effects of Japanese multinational dominance and the implications of European economic integration, this volume throws new light on the interaction between international business and government trade policies. It is aimed at students of international trade and business, corporate strategy and global management.