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Company and Campus Partnership: Supporting Technology Transfer

Author D. Jane Bower
Publisher Cengage Learning EMEA
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Book Details
Author(s)D. Jane Bower
ISBN / ASIN0415070805
ISBN-139780415070805
Sales Rank12,702,752
MarketplaceUnited States 🇺🇸

Description

Companies constantly need to develop new products and refine their manufacturing systems if they are to succeed in an increasingly competitive environment. To remain abreast of innovation, companies set up their own research departments but this is expensive and can involve a considerable amount of risk. "Company and Campus Partnership" looks at ways companies can spread this risk through co-operation with academic institutions which often have well-established research departments working at the forefront of technological development. The author analyzes the possibilities of such joint ventures in an international context, focusing particularly on the US, France and Japan, comparing their management strategies with the UK in a variety of industries. She discusses issues such as the brain drain and the growth of science parks, looking at the industrial policies that work most successfully and concluding that research in UK universities is not necessarily in decline. This book should be of interest to undergraduates, academics and practitioners in technology transfer, strategic management and joint ventures.