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Disney & His Worlds

Author Alan Bryman
Publisher Routledge
Category Business & Economics
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Book Details
Author(s)Alan Bryman
PublisherRoutledge
ISBN / ASIN0415103762
ISBN-139780415103763
AvailabilityUsually ships in 24 hours
Sales Rank1,098,915
MarketplaceUnited States 🇺🇸

Description

This work provides an overview of the Disney organization, in particular the theme parks and their significance for contemporary culture. The author examines topics such as Walt Disney's life and how his biography has been constructed, the Disney Company in the years after his death and various writings about the Disney theme parks. He raises important issues about the parks such as: whether they are harbringers of postmodernism; the significance of consumption at the parks; and the representation of past and future. The discussion of theme parks links with the presentation of Disney's biography and his organization by showing how central economic and business considerations have been in their development and how the significance of these considerations is typically marginalized in order to place an emphasis on fantasy and magic.
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