The Market Segmentation Workbook: Target Marketing for Marketing Managers (Marketing Workbooks)
📄 Viewing lite version
Full site ›
Book Details
Author(s)Sally Dibb, Lyndon Simkin
PublisherCengage Learning EMEA
ISBN / ASIN0415118921
ISBN-139780415118927
Sales Rank1,660,157
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
How should a company decide which groups to reach and how to market to them? This workbook explains the key aims behind the segmentation process and shows, in a step-by-step plan, how to build up a strategy for identifying and targeting segments effectively.
More Books in Business & Economics
Business Cycles and Forecasting
View
Development Economics: Its Position in the Present Sta…
View
Cost Systems Design
View
So You Want to Dance on Broadway
View
The Blueprint: Reviving Innovation, Rediscovering Risk…
View
Managing IT Outsourcing, Second Edition
View
Education and the Creation of Capital in the Early Ame…
View
Global Corruption Report 2005: Special Focus: Corrupti…
View
More Tales for Trainers: Using Stories and Metaphors t…
View