The Market Segmentation Workbook: Target Marketing for Marketing Managers (Marketing Workbooks)
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Book Details
Author(s)Sally Dibb, Lyndon Simkin
PublisherCengage Learning EMEA
ISBN / ASIN0415118921
ISBN-139780415118927
Sales Rank1,660,157
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
How should a company decide which groups to reach and how to market to them? This workbook explains the key aims behind the segmentation process and shows, in a step-by-step plan, how to build up a strategy for identifying and targeting segments effectively.
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