The Internationalization of Small to Medium Enterprizes uses information from annual surveys of companies in Europe during the period spanning the formation of a single European market.
It addresses issues affecting small businesses such as marketing, entrepreneurship, export strategies and the single market, on an international basis. The book also contains detailed case studies of individual countries including The Netherlands, Finland, Switzerland and the UK.
The Internationalization of Small to Medium Enterprises: The Interstratos Project (Routledge Advances in Management and Business Studies)
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Book Details
PublisherRoutledge
ISBN / ASIN0415133335
ISBN-139780415133333
AvailabilityUsually ships in 24 hours
Sales Rank14,996,064
MarketplaceUnited States 🇺🇸