Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector (Routledge Advances in Management and Business Studies)
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Book Details
Author(s)Aino Halinen
PublisherRoutledge
ISBN / ASIN0415146070
ISBN-139780415146074
AvailabilityUsually ships in 24 hours
Sales Rank8,672,115
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.
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