Understanding Women's Magazines
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Book Details
Author(s)Anna Gough-Yates
PublisherRoutledge
ISBN / ASIN0415216397
ISBN-139780415216395
CategoryLanguage Arts & Disciplines
MarketplaceFrance 🇫🇷
Description ▲
Tracing changes in women's magazine production, advertising and marketing practices, Gough-Yates analyzes the strategies and fortunes of a range of titles in a gloablized market, including Elle, Marie Claire, Eve and Red .