This book can be used as a way of introducing business and management students to economic concepts as well as providing economics students with a clear grasp of how to use the skills they will need in the world of business.
Topics covered include:
*product differentiation
*price discrimination
*hiring and training workers
*labor-management relations
*international trade
A host of key features are employed to add colour to the text including case studies, examples and discussion questions. Scenarios presented centre upon a diverse range of subjects and firms including Eurostar, NHL hockey equipment, Chevrolet, Philips and pension plans.
Managerial Economics: A Game Theoretic Approach
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Book Details
Author(s)Tim Fisher, Robert Waschik
PublisherRoutledge
ISBN / ASIN0415272890
ISBN-139780415272896
AvailabilityUsually ships in 24 hours
Sales Rank6,419,649
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
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