Vietnam has emerged from long periods of colonialization, wars and ideological conflicts to become an important economic force within Asia and a promising destination for international business ventures.
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The latest book in the popular Working in Asia series, The Changing Face of Vietnamese Management, draws on the experiences of local, Vietnamese experts to offer a unique perspective on the opportunities, challenges and issues facing managers and organizations operating in this fascinating emerging market. The book:
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- Contextualizes political, economic and social traditions
- Discusses Vietnam’s competitiveness within the global economy
- Analyzes key functional areas, including HRM, marketing, finance and strategy
- Examines key issues and new developments in management and business
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This key text includes illustrative case studies and vignettes to provide broad coverage and content that would serve the needs of students and managers alike.