Mediating the Message in the 21st Century

Hailed as one of the "most significant books of the twentieth century" by Journalism and Mass Communication Quarterly, Mediating the Message has long been an essential text for media effects scholars and students of media sociology. This new edition of the classic media sociology textbook now offers students a comprehensive, theoretical approach to media content in the twenty-first century, with an added focus on entertainment media and the Internet. 

• Mass Communication and American Social Thought: Key Texts, 1919-1968 (Critical Media Studies: Institutions, Politics, and Culture)
• Setting the Agenda: Mass Media and Public Opinion
• Gatekeeping Theory
• Social Meanings of News: A Text-Reader
• Representation: Cultural Representations and Signifying Practices (Culture, Media and Identities series)
• The Sociology of News (Second Edition) (Contemporary Societies)
• Methods of Discovery: Heuristics for the Social Sciences (Contemporary Societies)
• Analyzing Media Messages: Using Quantitative Content Analysis in Research (Communications Series (General Theory).)
• Trump and the Media (The MIT Press)
• Communication Research: Asking Questions, Finding Answers