Referring to Might's editorial principles, the editors write: "One rule was that every issue of Might had to have a lot of swearing in it, ideally in the headlines. Another rule was that, even though we had about a month or two to put each issue together, the magazine had to go to press with somewhere between thirty and forty egregious spelling and grammatical errors. But the one rule that really got us into trouble, the one that basically doomed us from the start, was this one: We would not publish anything we didn't care about.... In observing this rule, the one that said we had to like the things we printed, we were precluded from publishing the sorts of things that might have kept the magazine afloat: namely articles about celebrities, clothes, electronics, makeup, cars, video games, beer, nightlife generally, and beer." Instead, the writers in Shiny Adidas Tracksuits and the Death of Camp describe quirky personal quests, examine pop-culture doodads, and spout crackpot theories. The book, like the magazine, somehow avoids the creeping contagion of irony and remains absolutely fresh, vigorous, and friendly.
Apart from David Foster Wallace, most contributors aren't national commodities (which is sort of the point), but they deserve to be, and deserve your attention. This book is a fitting epitaph to a sparkler of a magazine. --Michael Gerber